ONLINE PERSONA

Objective

It is not a secret that nowadays, many companies and employers turn to social networks and other websites to find out details of the people who are going to hire and from there have a clearer vision of the personal and professional profile they are targeting . Give them the job title and it will obviously determine whether to hire them or not.


Virtual platforms such as LinkedIn, Facebook and Google are huge windows that show our personal and professional profile to all the public who want to consult. That is why it is important to always project the best personal and professional image so that these virtual tools are a help and not a problem when it comes to finding a job.


Reflective


What audience and how you post it on your social networks affect what others see of you in the digital world in a positive and negative way. This is why we should act with coherence, intelligence in such a way that our personal image and our way of expressing ourselves towards the world are seen as we want to project ourselves on social networks.


We should have in mind that our social networks are today a cover letter with almost unlimited access.


Interpretative


According to (Béjar, 2018), 86% of companies consult the profiles on social networks of job candidates. Over the past year, 55% of the HR professionals surveyed have reconsidered their hiring decision after consulting the network profiles of a shortlisted candidate. The networks most consulted by human resources professionals are LinkedIn (67%), Facebook (40%) and Twitter (22%).


The following steps will help us to improve our professional profile on social networks:


Find the companies where we would like to work


Make a list of the companies that are in our labor sector and check which of these we would like to work, follow them and apply to job offers in these and if possible make contact with strategic positions in these companies.


Share content of interest


The best way to make yourself known is by sharing useful and relevant content. This will make us more visible and allow us to get closer to those who share our same interests. They will also make us informed about topics in our labor sector.


Join specialized groups


Join groups related to your profession where articles, information of interest and job vacancies are shared.


Create your profile in another language


Having our profile in different languages ​​could have a greater impact on social networks, it will also allow us to be more visible towards international companies.


Choose a suitable photo


A good photograph always projects our personality and our best face, the first impression does matter.


Update your profile regularly


It is important to update our profile continuously, if we are part of a project, if we attend forums, conferences or update our knowledge it is important to register it in our profile. At this point we can also update our URL. (Fucsia.co, 2020)


Decisional


Always considering the importance of giving a good impression is a key factor to access any job offer faster, it is important to always work on our personal and digital image in order to take advantage of digital tools.


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