PERSONAL BRAND

Objective

The Personal Brand is the perception of all people towards you, according to the actions you carry out, how you communicate and transmit them in the environments in which you are.

The Personal Brand consists of observing yourself as a commercial brand with the aim of being different from others, in order to achieve the objective you set for yourself, this in your professional and personal life as well. This concept is something that is built by showing who you like and who you are.

Reflective

Our personal brand is a process that we build every day, building and enhancing our personal brand will allow us to access new opportunities and achieve the goals and objectives that we set for ourselves. When we refer to the concept of personal brand we are not only referring to our skills, we must also include a combination of skills and experiences that make us be ourselves.

Interpretative

The exercise of developing a personal brand must be worked through the elaboration of specific strategies that are detailed and structured according to our needs, some of them strategies are as follows:

Be different from others:

It is a fact that in all professional sectors there is too much competition, if we can manage to be different from the competition and also give a new and innovative additional value, it will surely lead us to stand out above the others and achieve the objective we want to achieve.

Vision:

Being clear that we want to achieve and define where we are going will make us stand out from others and give us greater visibility, increasing possibilities and opportunities.

Development of professional and personal image:

Developing our personal brand helps to shape and get to know ourselves and others our personal and professional profile more deeply.

Hierarchy:

If we adequately work on our personal brand, it will position us at a professional level that, according to our capabilities, allows us to clearly and transparently give a greater voice and projection. (Peris, 2019)

Decisional

In my country there is a popular saying which I will quote "Tell me who you hang out with and I'll tell you who you are" Beyond this adage I propose a new popular saying: "Tell me what you project and I'll tell you where you are going". I think with this last sentence we can define the personal brand in an easy way. The objectives, goals and achievements that you want to achieve must also start with your personal projection towards the achievement of these, the development of your personal brand and the strategies that you propose to achieve it, they will help and much so that others see what you want them to see.

REFERENCES

• Peris Ramon, (2019), Personal Brand: What is it, how to build it and enhance it?. bloo.Media. Retrieved 11-18-2020 From: https://bloo.Media